Kristi Heuring

Kristi Heuring

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In this episode of Hunting Matters we speak with Kristi Heuring about the Fastest Growing Shooting Sports And Outdoor Community On The Planet, We learn what is unique about compared to e-commerce websites and a feature known as “CaliberVideo” that hosts thousands of hours of videos. What does it mean to be a “Caliber Member” on As Chief Marketing Officer, we learn what her role is with the path that led you to While growing up, her father owned a hunting and fishing store, and we discuss how this influenced her introduction to the outdoors and career path.


Kristi Heuring, Chief Marketing Officer,

Kristi Heuring, a Tennessee native and now Texan, is a 26-year marketing veteran, 16-year industry veteran and is currently the Chief Marketing Officer for Everest, the first-of-its-kind online community and marketplace specifically for the outdoors world. 

Kristi’s prior experience includes leading the marketing efforts for Aguila Ammunition where she launched their first U.S. branding campaign as well as producing the inaugural Aguila Cup. Kristi’s industry experience also includes Aimpoint Red Dot Sights, International Hunter Education Association, National Bowhunter Education Association and Blaser/Sauer/Mauser. 

Kristi’s exposure to hunting and shooting began as a child growing up with a father that hunted and owned a hunting and fishing store for some time.  Today, she enjoys hunting with her father, husband and industry friends.  Kristi lives in The Woodlands, Texas with her husband and teenage children.

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