Jon LaCorte

Jon LaCorte

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Today our guest is Jon LaCorte! We sit down with him as he tells us about how he got to where he is today and how he decided to strike out on his own and create TRACT Optics.
LaCorte explains his unique business model and the product lines TRACT Optics offers. He may even have some insider info regarding new stuff coming up from TRACT Optics.


Jon grew up in Queens, NY, just a short train ride from Manhattan, where he attended LaSalle Academy, John Jay College of Criminal Justice and New York Institute of Technology. Most people cannot understand how he could have grown up being a hunter. The fact is that hunting has been a family tradition for many generations in his family. His earliest hunting memories were following his father, grandfather and uncle into the upstate NY woods chasing squirrels. Every weekend was spent scouting or hunting for whatever game was in season. He harvested his first deer at the age of 13 and has hunted in many US states, several Canadian provinces and 3 continents. Jon is a Life Member of the National Rifle Association and Certified Range Safety Officer. He enjoys virtually every shooting discipline, but hunting is his passion. Supported by a very loving and supportive wife and 2 children, his faith is what guides he and his family, and it is through the strength in his faith, the support of his family and the love and passion for the outdoors that he was given the opportunity to make TRACT Optics a reality.

Having spent 15+ years working in product development and marketing for the hunting optics division of Nikon Sport Optics, Jon learned a great deal not only about optics, but virtually every aspect of the outdoor industry, from sales to logistics, inventory control to press relations, advertising to customer service. He worked to develop patented reticle systems as well as expanded the product offerings from just a few SKU’s to a plethora of options in not only riflescopes, but binoculars, rangefinders, and spotting scopes. Jon has gone on to co-found TRACT Optics, a company that is laser focused on providing the customer, not only a great product and a great value, but a truly awesome experience. Learn more at

Houston Safari Club Foundation (HSCF) is a non-profit organization, exempt from federal income tax, under section 501(c)(3) of the United States Internal Revenue Code. The charitable deduction for contributions to HSCF is the cash amount of the contribution, less the value of goods and services received, to the extent permitted by law. HSCF EIN 74-2177975. Please contact your tax advisor concerning deductibility of any payments as business deductions. HSCF is an independent organization, is not affiliated with Safari Club International (SCI) or its affiliates and is not a chapter or affiliate of any other organization.