FIREDISC Co-Founders, Hunter and Griff Jaggard
Topics To Be Discussed:
During this episode we discuss the beginnings of FireDisc, the product line and accessories. After learning about the basics we dive into the unique marketing offerings and community including Fired Up Live, Fired Up Friday, FIREDISC University, their “Ambassadors” program & nonprofit organization. Joe and Ramon then ask about retail stores, featured items for the holidays, corporate gifts and what it is like, as brothers, working together.
FIREDISC® co-founders, brothers and best friends, Hunter and Griff Jaggard, are no strangers to entrepreneurship. They were raised by hardworking parents who instilled a strong work ethic and the passion and tenacity to solve problems. As early as age 6 and 8, the duo had already launched their first business venture — selling golf balls painstakingly retrieved from the landscape bordering the neighborhood course. Their daily perseverance hunting golf balls throughout all weather conditions yielded a loyal customer base, and a few colds. By high school, the brothers had an entire series of business pursuits under their belt ranging from their initial golf ball gig to a garage-based bike repair shop. Their entrepreneurship, however, did not end with golf balls and bikes.
Avid outdoor enthusiasts, the two inventors thrived on designing unique solutions to solve day-to-day challenges. Their active lifestyle afforded many a hunting, fishing, camping and tailgating adventure, yet each was fraught with frustration by the lack of adequate methods to cook up delicious meals for large groups in the outdoors. After numerous failures with just about every grill on the market at the time, the brother team set out on a mission to develop the world’s most innovative cooker. They reached back to family experiences on a Texas farm where big groups were fed field-side on makeshift cookers. Those memories were the seed of what ultimately became FIREDISC®. In 2010, armed with a plow disc from a tractor and a welding shop for hire, the brothers set out to design an entirely new category of cooker that was portable yet bullet-proof, and could out-cook and outlast any other gas cooker on the market. Out of that passion and perseverance to create a high-tech outdoor cooking innovation, the first FIREDISC® was born.
Texas-based FIREDISC® Cookers specializes in the design and manufacturing of the world’s most innovative, high-quality, and versatile outdoor grills and accessories. The company was founded by two entrepreneurial brothers, Griff and Hunter Jaggard, who, armed with a makeshift tractor plow disc, set out on a mission to build a cooker worthy of everyone from the world’s top chefs to hunters, backyard family grill masters, tailgaters and campers. FIREDISC® Cookers products are currently sold nationally both online and through national retailers. Heavy-duty carbon steel construction renders the cookers indestructible, while meticulous designs yield convenient portability and ease of use. For more information, visit www.firedisccookers.com.