Media & Publications


This Week on HSCF’s “Hunting Matters” Radio & Podcast: Jon LaCorte, Co-Founder of TRACT Optics

(Houston, TX- August 6, 2020) Houston Safari Club Foundation (HSCF) and “Hunting Matters” welcomes Jon LaCorte, Co-Founder of TRACT Optics.

Jon grew up in Queens, NY, just a short train ride from Manhattan, where he attended LaSalle Academy, John Jay College of Criminal Justice and New York Institute of Technology. Most people cannot understand how he could have grown up being a hunter. The fact is that hunting has been a family tradition for many generations in his family. His earliest hunting memories were following his father, grandfather and uncle into the upstate NY woods chasing squirrels. Every weekend was spent scouting or hunting for whatever game was in season. He harvested his first deer at the age of 13 and has hunted in many US states, several Canadian provinces and 3 continents. Jon is a Life Member of the National Rifle Association and Certified Range Safety Officer. He enjoys virtually every shooting discipline, but hunting is his passion. Supported by a very loving and supportive wife and 2 children, his faith is what guides he and his family, and it is through the strength in his faith, the support of his family and the love and passion for the outdoors that he was given the opportunity to make TRACT Optics a reality.

Having spent 15+ years working in product development and marketing for the hunting optics division of Nikon Sport Optics, Jon learned a great deal not only about optics, but virtually every aspect of the outdoor industry, from sales to logistics, inventory control to press relations, advertising to customer service. He worked to develop patented reticle systems as well as expanded the product offerings from just a few SKU’s to a plethora of options in not only riflescopes, but binoculars, rangefinders, and spotting scopes. Jon has gone on to co-found TRACT Optics, a company that is laser focused on providing the customer, not only a great product and a great value, but a truly awesome experience. Learn more at

“Hunting Matters” airs each Saturday from 6am-7am CST on KPRC AM 950 – Real Texas, Real Talk, a Houston iHeartMedia station, and Houston’s longest running radio station. Listen live online here. You may also listen to each episode as a podcast, following live airing, on most major podcast platforms including iTunes, the Apple Podcasts, the IHeartMedia, Google, Overcast, and Spreaker.

About Houston Safari Club Foundation
Houston Safari Club Foundation (HSCF) is a 501(c)(3) non-profit organization whose mission is to preserve the sport of hunting through education, conservation, and the promotion of our hunting heritage. HSCF has awarded 550 scholarships totaling $2.5 million dollars. HSCF conducts youth outdoor education programs, career training, hunter education and field experiences throughout the year. HSCF has provided over $4 million in grants for hunter-funded wildlife, habitat, and various conservation initiatives. HSCF is an independent organization, is not affiliated with Safari Club International (SCI) or its affiliates and is not a chapter or affiliate of any other organization. Visit our website at or call 713.623.8844 for more information. HSCF. We Hunt. We Give

Houston Safari Club Foundation (HSCF) is a non-profit organization, exempt from federal income tax, under section 501(c)(3) of the United States Internal Revenue Code. The charitable deduction for contributions to HSCF is the cash amount of the contribution, less the value of goods and services received, to the extent permitted by law. HSCF EIN 74-2177975. Please contact your tax advisor concerning deductibility of any payments as business deductions. HSCF is an independent organization, is not affiliated with Safari Club International (SCI) or its affiliates and is not a chapter or affiliate of any other organization.