Media & Publications


Tequila and Conservation with McCauley Williams, CEO and Chairman of Morningside Brands on the “Hunting Matters with Joe Betar” Podcast

(Houston, TX- June 18, 2024) Houston Safari Club Foundation (HSCF) and the “Hunting Matters with Joe Betar” podcast welcomes McCauley Williams, CEO and Chairman of Morningside Brands, Inc.

McCauley Williams is an experienced entrepreneur, spirits brand builder and corporate attorney. He has founded and scaled businesses in craft beer, bourbon, rye whiskey, rum, tequila and gin.

McCauley earned his law degree with honors and emphasis in business law at the University of Mississippi School of Law. He earned his Bachelor of Arts degree at the University of Virginia, where he double majored in English and History.

Presently, McCauley serves as the CEO and Chairman of Morningside Brands, Inc., which he founded to build a mission-based portfolio of spirits that are handcrafted, sustainably produced, and developed to raise awareness and impact for selected causes. The Morningside Brands team consists of some of the industry’s leading luxury spirits experts. Today, the portfolio consists of Alma del Jaguar Tequila and Waymar Gin House.

Alma del Jaguar Tequila was inspired by a commitment to jaguar conservation and directly supports the Northern Jaguar Project, protecting wild jaguars in the Mexico/U.S. borderlands.

About Hunting Matters with Joe Betar
“Hunting Matters with Joe Betar”: An acclaimed podcast celebrating the wonders of the great outdoors. Join hosts Joe Betar, Executive Director of HSCF, and Houston media personality Ramon Robles as they delve into captivating discussions with a diverse array of guests. From hunting and fishing to sport shooting, conservation, policy, and even culinary arts, this podcast covers it all. Available on all major podcast platforms—subscribe, listen, rate, and review!

About Houston Safari Club Foundation
Houston Safari Club Foundation (HSCF) is a 501(c)(3) non-profit organization whose mission is to preserve the sport of hunting through education, conservation, and the promotion of our hunting heritage. HSCF has awarded 668 scholarships totaling $3.05 million dollars. HSCF conducts youth outdoor education programs, career training, hunter education and field experiences throughout the year. HSCF has provided over $4 million in grants worldwide. Visit our website at or call 713.623.8844 for more information. HSCF. We Hunt. We Give.




Houston Safari Club Foundation (HSCF) is a non-profit organization, exempt from federal income tax, under section 501(c)(3) of the United States Internal Revenue Code. The charitable deduction for contributions to HSCF is the cash amount of the contribution, less the value of goods and services received, to the extent permitted by law. HSCF EIN 74-2177975. Please contact your tax advisor concerning deductibility of any payments as business deductions. HSCF is an independent organization, is not affiliated with Safari Club International (SCI) or its affiliates and is not a chapter or affiliate of any other organization.